LORIBLU EXPERIENCE (www.loribluexperience.com) is the “social” project launched by the new Loriblu generation. A real multimedia container, where Sara, Claudia, Riccardo and Michela (owners Graziano Cuccù and Annarita Pilotti’s daughters and son) are protagonists and become the spokespeople of an innovative style, that looks into the future of the brand.
The realization of the project is curated by the agency MAP Communication: graphics, development, design and shooting.

The LORIBLU EXPERIENCE definition immediately transmits the idea of living the brand directly through total looks realized in the most exclusive locations, seasonal trends that present accessories and shoes entirely made in Loriblu and photogalleries with real life moments inside the Company.

It’s an innovation, it’ a mix between a fashion webzine and a blog where the actors themselves talk about the enterprise and describe the brand.

The italian magazine Di Più dedicates wide space to Map Communication, concerning the choice of the Marche Region to entrust our agency organizing the event of inauguration of the Diamond Center in Porto Sant’Elpidio (FM), one of the two input doors for Marche instituted by the region during Expo 2015.
The event attracted more than 500 guests, involving political, civil and religious, and many entrepreneurs in the industrial district. Of great importance, in addition, the presence of a Chinese delegation (pictured with the owner Antonella Mazzarella) with representatives of Bank of China, China Council for the Promotion of International Trade and China Chamber of International Commerce.

Affari e Finanza, the deepening financial and economic news of La Repubblica, dedicates ample space to Map Communication talking about the selection by the Marche Region to entrust our agency organizing the event of inauguration of the Diamond Center in Porto Sant ‘Elpidio (FM), one of the two entrance doors established by the Marche Region during Expo 2015.
The event drew more than 500 guests, involving political, civil and religious, as well as numerous local entrepreneurs. Of great importance, in addition, the presence of a Chinese delegation (pictured with the owner Antonella Mazzarella) with representatives of Bank of China, China Council for the Promotion of International Trade and China Chamber of International Commerce.

Annarita Pilotti, CEO of Loriblu, was proclaimed President of Assocalzaturifici, the association that represents national shoe companies, at the general meeting held on June 9.
She succeeds to Cleto Sagripanti and will be the first female president in the history of the association.

The election was held high majority (about 80% of the votes), after a speech repeatedly applauded in which Annarita Pilotti drew the guidelines of his four-year presidency.

The Marche Region has commissioned MAP Communication the prestigious opening ceremony of the Diamond Center in Porto Sant’Elpidio, one of the two entrance doors established by the Marche Region during Expo 2015 (the other is the airport of Ancona) to host incoming activities and visiting delegations institutional foreign buyers and visitors who move from Milan in the Marche.
A task entrusted to the authoritative MAP confirming the value of the agency, who oversaw all aspects of the event – from concept to planning, from design to implementation – and that was brought out for their quality in the organizational communication activities, preparation, guests and staff coordination, catering service.
The event, by invitation only, has attracted more than 500 participants, involving the major political, civil and religious and renowned entrepreneurs; also an influential Chinese delegation with representatives of Bank of China, China Council for the Promotion of International Trade and China Chamber of International Commerce.
The inauguration of the Diamond Center is just one of several initiatives that the agency MAP Communication is treating at Expo 2015 in prestigious locations (hotels, resorts, palaces, etc.) in Milan and in large cities such as Rome, Venice and Florence

During the press conference held on May 26 the Diamond Center was presented , it is one of the two entrance doors established by the Marche Region during Expo 2015. The organization of the opening event was carried out by Map Communication in collaboration with chamber of Commerce of Fermo, City of Porto Sant’Elpidio, Marche Region and Marca Fermana, and the ribbon-cutting ceremony is scheduled for May 30 at 17:00 in the presence of the authorities. The official opening to the public, however, is scheduled for Sunday, May 31.

In the picture, the owner of Antonella Mazzarella Map Communication with the President of the Chamber of Commerce and Unioncamere Marche Fermo Graziano of the Baptist and the President of Marca Fermana Maurizio Marinozzi.

Back on air on TV and Radio the brand of footwear Rafting Goldstar with the new spot signed MAP Communication. Planned on the main national networks, the campaign is airing on TV Rai and La7 channels and Radio Rai. The new commercials were created and realized under the creative direction of Antonella Mazzarella and aim to strengthen the image and positioning of the brand in the field of comfortable shoes.

The campaign Rafting Goldstar Spring / Summer 2015 is also declined in print, web and social networks. A golden beach is the backdrop for the new TV commercial: unspoiled showcase products must have the summer collection, meet and reflect the authenticity of a product quality, enhancing excellence. Rafting Goldstar is a leading manufacturer of comfortable shoes and fashion, both for adults and children. All products Rafting Goldstar is available in the best shops of footwear, health and orthopedics.

The Ciù Ciù wine tasting was a success. It was held in Milan and followed by cooking show star chef Belgian Kobe Desramaults. Location of special tasting was the Food Genius Academy.
The event was attended by journalists of the most important publications in the food industry, fashion, lifestyle as well as critics, sommeliers and wine industry professionals. Among them also the journalist and presenter Jo Squillo and the astrologer Antonio Capitani. The owner of the Ciù Ciù Walter Bartolomei introduced the wines that were matched to the special menu created for the occasion: the sparkling Merlettaie Brut variety Pecorino, Passerina IGP Evoè, Pecorino Offida D.O.C.G. Merlettaie, Rosso Piceno Superiore D.O.P. Gothic, red Offida D.O.C. Esperanto. Among the chef’s brigade of cooking school also Federica’s bows, a competitor of the last edition of MasterChef Italy.

For the upcoming inauguration of Expo Milano 2015, the World Fair that Italy will host from May 1 to October 31, LORIBLU presents a capsule collection of shoes dedicated to Expo, which is one of the Official Licensee.

“We are happy about this collaboration, which honors and rewards us – claim holders Loriblu Graziano Cuccù and Annarita Pilotti – Milan Expo 2015 will show excellence in the world, so with this capsule collection we wanted to celebrate the Made in Italy, tradition, professionalism and craftsmanship of our country in fashion and, in particular, in the footwear industry”

The capsule collection dedicated to Women consists of a patent décolleté with stiletto heel, a sneaker with a wedge on the inside and metal and gold detail, a ballerina in patent leather and a slipper flat in nappa. For men, however, a white deer moccasin in navy style.

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