FORNARINA assigns to MAP its communication.
Fornarina is back!
After a rollercoaster ride of negotiation during 2016 the famous Fornarina brand from the Marche region in Italy has found the perfect home and platform to reach its full potential.
Hong Kong based Bright Fame Holdings owned by the People Group a leading global design, manufacturing & sourcing group in women’s , men’s , handbags and accessories, has acquired 100% of the storied streetwear fashion brand last November.
“Fornarina diversifies our portfolio and provides considerable opportunity for our branded division globally.
Our core competencies in design, manufacturing, sourcing and sales capacity globally will provide our partners with a brand of authenticity and strong DNA” stated Laurence Mead VP for the branded platform for the group.
Fornarina will remain an Italian brand based in the Marche region and lead by Mauro Gabrielli a sales executive experienced with the brand’s famed past and core DNA.
Fornarina’s key focus will be on its core DNA of denim and footwear, with apparel complementing the overall spirit of the brand.
“We are excited of the opportunity to connect the Fornarina brand to a new savvy generation of consumers with an updated compelling individualism and look forward to helping Fornarina reach its full potential globally” commented Tina Liu President of the People Group.