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My Sparkling Diary at the Merano WineFestival

October 30, 2015
MAP Communication
MAP Communication

My Sparkling Diary at the Merano WineFestival

During the Merano WineFestival, scheduled for November 7th to 9th, a special collaboration involving the world of wine will be held within My Sparkling Diary, the revolutionary app created by Tjasa Dornik, a social style diary that involves over 150,000 users. Thanks to the partnership with the Touring Club’s Vinibuoni d’Italia Guide, a social event titled “Merano Sparkling Stars” will be created within the My Sparkling Diary app, allowing users to vote and comment on the wines tasted during the Merano Wine Festival.

“Vote your Sparkling Star with My Sparkling Diary” is the payoff chosen for the original initiative. The Enoteca d’Italia at the Kurhaus in Merano, where fifty different sparkling wines (produced using the classical, prosecco, and Charmant methods) from the “Perlage Italia” section of Vinibuoni d’Italia will be tasted, will thus become a sort of online tasting table. Furthermore, on Saturday, November 7th, at the Teatro Puccini in Merano, the Touring Club will present its 2016 Guide and is planning a tasting of over 500 wines that have been awarded the Corona, the highest recognition the guide attributes to native Italian wines, which have demonstrated excellent quality and a precise correspondence between the wine, the grape variety, and the territory. Again, you’ll be able to follow the event thanks to the app: it will be an extraordinary sensory experience to share with other users, as you’ll be able to vote for your favorite wines.