Pepe Jeans London reveals a new chapter in its collaboration with one of the most iconic couples of its generation, English photographer and chef Brooklyn Beckham and American actress and director Nicola Peltz. Brooklyn and Nicola are the faces of the SS2022 Pepe Jeans London “Between Us” campaign: a journey into the joy of being together, rediscovering the importance of fully dedicating a day to the most important people, offline from everything else. Taken and created under the direction of artistic duo Luigi & amp; Iango, the campaign offers some intimate moments of Brooklyn and Nicola’s bond, as they play together and have a day alone.
In the visuals they wear some of the most representative pieces of the SS2022 collection, such as the denim total looks and the hand-embroidered all-over white dress. Brooklyn Beckham’s signature style is the look with classic jeans and the Pepe Jeans print t-shirt. Nicola also wears the mini crochet dress made up of 46 colorful patches hand-knitted for 2 days and the white knitted midi dress, a must-have for summer. The journey between the English brand and the famous couple began in 2021, when Brooklyn collaborated as a photographer and ambassador first for the SS2021 “Wiser Future” campaign (shooting and wearing the denim garments with Wiser Wash technology) and then together with his girlfriend Nicola for the FW2021 with the romantic shots of the “Just campaign Us”.
Officially launched on all the brand’s channels from March 17, 2022, the campaign “Between Us” will be on official Pepe Jeans London properties throughout the season with images and videos.
They talked about the Pepe Jeans campaign:
Sky Tg24
Cosmopolitan
Vogue
Grazia
Amica
Sportweek
ItaliaOnline
Sfilate.it
Wondernet
VelvetMag
YouMark